Some ideas for Campaigning for 20 mph on residential roads. The aim is to make support for 20 mph limits obvious and tangible.
Arguments can be simplified down to getting agreement that
· 20mph is safer than 30mph
· You don’t need speed bumps to have 20mph
· Everyone needs safer streets
Councillors decide local road speeds. If local Councillors agree to all three above, its a Total 20mph limit policy
Total 20 - 20’s Plenty for Us campaigns for wide area, signed, mandatory, enforceable, default speed limits and call this Total 20. Some roads can be exempted where warranted. Portsmouth, implemented 20 mph limits for 94% of its roads. We don’t campaign for zones (with traffic calming), school safety areas, single streets or a “blanket” 20 mph.
You have two parallel tasks
Not Pilots - Please avoid the words “pilot/trial/part time”. Small scale only schemes do not work as well as Total 20. They do not get drivers as engaged and can be confusing. They cost more overall and are often used as a delaying tactic by politicians. Plenty of pilots have been done elsewhere. Including lots of Northern Europe!
Limits not Zones – Limits have signage, zones have humps. We do not support the expense of humps which can never be afforded authority wide. Limits are 7 times more cost effective per mile per hour reduced.
Non Party Political - Avoid making Total 20 political. Every party has supported it. Yes, get it into manifestos. Don’t say one party wants it and one doesn’t. It’s a quality of life and public health safeguarding issue and not an ideology.
Default 20 exceptions. Avoid naming roads that will/won’t be in Total 20. It’s a technical matter for transport planners with the data and also a potential Council liability issue – they justify why any road is excluded, not you.
Mandatory limits – Total 20 is mandatory not advisory. It is law for drivers to go 20mph, not just guidance. 20’s Plenty for Us wants mandatory limits. In Scotland 20’s Plenty is advisory only and is a different, less powerful option.
Web resources - Familiarise yourself with the www.20splentyforus.org.uk site – it has a lot! Including videos, case studies, stickers, posters, briefing sheets on all sorts of topics, casualty maps, template letters to councillors, rhyming poetry. And all the names of local campaign branch leaders.
Petition – start with a petition to your Authority for Total 20 (paper and web based – put your name and address on it so that copies come back to you, eg put it at a Post Office, community centre or School) and a launch press release (we have a template). Use the petition as evidence of community support to get a Councillor to submit a motion to full Council supporting Total 20. Or at least a community consultation on it.
Your own website – is useful for building your campaign and free from us – ask Rod firstname.lastname@example.org. It can contain an online petition. Ask for a template site that you can amend online. Please keep it updated.
Mail merge service. Anna regularly emails national press releases/briefings to email lists of councillors, media, public health, police, etc. Please give her your local contacts and keep them updated. Local mail merges can be done
Get advice from nearby Campaigns Check if there is another 20’s Plenty for Us branch in your Local Authority Area on our google map at http://maps.google.co.uk/maps/ms?ie=UTF8&hl=en&msa=0&ll=53.39263,-2.586989&spn=19.248626,41.660156&msid=115893826781963720660.0004688ed1c13c99bf4aa&source=embed and ask them for insights into what’s happened so far re Total 20.
Recruit At least one Councillor to support you, to explain how your council works (or ask democratic services). They can do things like submit a petition or motion to Full Council. Councillors understand local politics and are a huge asset in success in persuading the lead Councillor on the local cabinet with responsibility for Transport to adopt and pay for 20mph.
Collect Letters of Support – to prove it is popular, collect letter headed support letters from any groups eg school PTAs, childrens or disability groups or notable individuals eg doctors where you live.
Register to Speak at A Full Council Meeting– Councillors are busy. So a quick way to get to all Councillors at once is to give a 3 min speech. Just read out one of our briefing sheets – eg 20mph is popular and wins votes . http://www.20splentyforus.org.uk/BriefingSheets/20mph_are_popular_vote_winners.pdf
Ask your Council’s democracy officer for details – on your Local Authority’s site. There won’t be time for questions. You don’t need to know anything extra. This is easy and very effective since its councillors who control road speeds.
Ask to speak to every party at their Group Policy Meeting Your aim is to get every party – or at least the leading party to make Total 20 their policy and then to allocate budget funds to implement Total 20. Talking directly to them is a great way. We have PowerPoint slides you can use.
Scrutiny - Overview and Scrutiny panels are non-party political. They call expert witnesses from council officers (eg Transport), health, and nationally (eg Rod King) for the cost effectiveness of a strategy. Scrutiny in Hartlepool and Brighton & Hove involved 20’s Plenty for Us and supported Total 20. Scrutiny can take 9 months or more to get accepted, scoped etc and then report to council/cabinet. Meanwhile, it can be an excuse for officers and the council to do NOTHING. Only register this topic if there is clearly not the political will of the ruling group to move the idea forward. Its far better to use evidence from existing scrutinies in Manchester, Brighton, Greenwich, etc in support http://www.20splentyforuk.org.uk/BriefingSheets/Scrutiny_has_proven_20mph_limits.pdf
Case Studies of campaigns are on our site at http://www.20splentyforuk.org.uk/case_studies.htm
Yahoo group – We like campaign leaders to members. Join our campaigner Yahoo group email@example.com Its’ where we post general news items. You can ask questions of the over 215 members by emailing firstname.lastname@example.org. Please don’t email everyone anything that is just something Rod or Anna are likely to know the answer to, so as not to overload group users inboxes. Ask us first. Yahoo is great for quick response requests that need multiples like wanting votes on newspaper websites.
Your own email list /Facebook/Twitter– we recommend compiling and regularly mailing an email list of local people who’d help you. Eg, you’ll sometimes need a deputy to speak at a residents association. Build up a committee if you want to bid for funds locally for things like leaflets/stickers/stall fees etc. Put us on your email list too please.
Ask for Advice – email and telephone support is available anytime, weekends and bank holidays included from either Rod King The Founder of 20’s Plenty for Us and computer consultant - (email@example.com / 07973 639781) or Anna Semlyen, Campaign Manager (firstname.lastname@example.org / 07572 120439). Rod is best at anything technical. Anna is an experienced campaigner, author of Cutting Your Car Use (130,000 copies sold), City of York Councillor and Chair of Economic Scrutiny in York (which includes transport) She understands the workings of Councils and is paid 17.5 hours a week by for 20’s Plenty for Us (from grants, supporter funding and ETA sponsorship). Jeremy Leach is our London Campaign Co-ordinator and focuses on developing 20mph limits in London Boroughs.(email@example.com / 07415 243015)
Your own leaflets – we have templates you can use of Why 20’s Plenty for your town in different formats eg A4 portrait which can be made into an A6 printable PDF or tri fold A4s, double sided etc.
Joint Strategic Needs Assessment The Marmot Review (Strategic Review of Health Inequalities in England – Fair Society Healthy Lives 2009) found only about 20-30% of someone’s health are due to health services. Councils have responsibility for aspects like road speed. The NHS reforms are moving public health to local authorities by April 2013. The new NHS structure involves Clinical Commissioning Groups (mainly GPs, but some Consultants and Nurse representatives) who buy services following a strategy in the Joint Strategic Needs Assessment document (JSNA). The JSNA document is a lever elected politicians have on Clinical Commissioning Groups. 20’s Plenty for Us campaigns must ask their elected representatives to put Total 20 – ie wide area default 20 mph limits – in. Effective Joint Strategic Needs Assessment documents prioritise prevention through healthy environments (like 20 mph neighbourhoods). Ask your cabinet/executive member (Councillor in charge) of social to address road danger.
Money – we support local campaigners to bid for their funds. You can use the 20’s Plenty for Us constitution and bank account to help win and manage money. We can give you a template aims document. The Cooperative Community Fund have funded may of our local branches for instance eg £125 for stickers in York and for 5,000 stickers in Darlington. http://www.co-operative.coop/membership/local-communities/community-fund/
Asking us to Travel - Rod does presentations. But, travel is expensive / time consuming. We aim to support campaigners to present themselves, eg checking speeches/power points or providing templates etc. Contributions to travel costs are welcome. We come to 20’s Plenty for Us groups or influential bodies like Scrutiny Committees.
The 20mph Places Conference – we hold a conference once a year (was early May, but we may move it away from elections for 2013) with PTRC training. We give a Campaigner of the year award - won by Sarah Sharp of Chichester in 2011 and Matthew Snedker of Darlington 2012. There is a reduced conference fee for charities and campaigners.
Training. We have also arranged training days for campaigners. These are free or low cost. eg York on 3rd Nov 2012.
Funding 20mph limits. Once you have agreement from politicians the next phase is getting a costed implementation strategy. We compile information on how much each implementation is per head of population. It ranges from £2 to £7 per head. We generally say £2.50-£3 per head is the cost. It’s worth it. 800% rates of return were found in Warrington. Implementation packs for Local Authorities are one of our ideas for future support methods.
Please keep in touch! Eg by putting our emails on your mail outs to local supporters – Good Luck
Rod King - Campaign Director (firstname.lastname@example.org / 07973 639781
Anna Semlyen - Campaign Manager (email@example.com / 07572 120439).
Jeremy Leach - London Co-ordinator (firstname.lastname@example.org / 07415 243015)